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Recent work

Concrete results.

Copywriting produces measurable results. Here are the numbers.

Sales Page Copy

Landing page rewrite that lifted conversion from 2.1% to 8.6% in 11 days.

A SaaS startup had a technically strong product and a landing page that read like a feature list. Traffic was fine. Conversions were not. We rewrote the hero, the problem section, the benefit blocks, and the CTA. The new page went live and conversion rate quadrupled inside a fortnight.

4xconversion lift
11-dayrollout
Zeroad spend change
SaaS/ B2B
Email Sequence

Welcome sequence for a health brand that generated 34% of first-month revenue from a 6-email series.

A direct-to-consumer health brand launched a new supplement line and needed an email welcome sequence that converted new subscribers into buyers. Six emails. One sequence. Structured to educate, build trust, and make the offer feel easy to say yes to.

34%of month-1 revenue
6-emailsequence
47%average open rate
DTC/ Health
Brand Messaging

Brand voice guide that cut content production time by 60% for a 200-person team.

A scaling tech company had 40 people writing content with no shared reference point. Everything sounded different. Tone ranged from formal to casual depending on who wrote it. We built a brand voice guide that everyone could actually use. Not a 40-page PDF. A practical reference they opened every day.

60%faster content creation
200-personcompany
Singlevoice across 12 markets
SaaS/ B2B
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